mission

Our Story

MURI is slow-crafted with intention, rooted in heritage and led by feeling. We are inspired by the quiet beauty of age-old traditions, the vibrancy of handmade craft, and the raw, unfiltered stories woven into every thread. At MURI, we celebrate the richness of contrasts — old and new, structured and free, bold and tender. We work with artisans who pour soul into every stitch, using recycled and upcycled fabrics to give forgotten materials a second life. Every piece is made slowly, purposefully — a mosaic of thoughtful design, vivid color, and timeless detail. Our hope is that in wearing MURI, you feel seen, powerful, and effortlessly yourself — wherever you roam.

Our Mission

At MURI, our mission is to bridge the past and the present — to bring the richness of heritage Indian textiles into the hands and wardrobes of the modern world. We believe tradition and contemporary design can coexist beautifully, and our work is a quiet rebellion against fast fashion. Each piece we create carries the memory of age-old techniques — from block prints to embroidery — reimagined in silhouettes made for today. We honour the hands behind the craft, the stories behind the patterns, and the materials that have been used for generations. Through thoughtful design, slow production, and a deep respect for culture, MURI exists to celebrate Indian textile traditions in a way that feels fresh, effortless, and enduring.

Slow Fashion, Always

MURI is slow-crafted in India — a land steeped in color, craft, and centuries of textile heritage. Rooted in reverence for age-old practices, we breathe new life into discarded and vintage materials using traditional Indian techniques like block printing, natural dyeing, and hand embroidery. Each piece tells a story — of hands that know, patterns that hold history, and a culture that has always dressed with intention. Our fabrics are sourced consciously, often reclaimed or upcycled, and every silhouette is designed to flow with ease and individuality. We work closely with local artisans and small workshops, choosing craft over speed, and meaning over mass. In celebrating the legacy of Indian artistry, we hope to create clothing that feels timeless, soulful, and deeply personal — made to be worn, loved, and passed on.

Our Fabric

At MURI, every piece begins with fabric that feels like air — lightweight, breathable, and designed to move with you. Our materials are carefully chosen not just for comfort, but for how they carry color, detail, and emotion. Soft to the touch, yet rich in texture, these fabrics become the perfect canvas for the time-honored techniques we hold close. Together, these techniques form the soul of MURI — an evolving tribute to Indian artistry, made to be lived in and loved.

Paisley Prints – A symbol of eternity and heritage, the teardrop-shaped motif dances across our garments in fresh, vibrant reinterpretations.

Hand Embroidery – Tiny threads, guided by skilled hands, turn each piece into a quiet work of art — never rushed, always intentional.

Patchwork – A collage of past and present, where leftover fabric scraps are stitched together to form something entirely new — a celebration of resourcefulness and beauty in imperfection.

Block Printing – A centuries-old craft where wooden blocks, carved by artisans, press pigment into fabric in rhythmic patterns that are never quite the same twice.